Hi! Dear Readers,
I am a SEO Analyst working for an online marketing company. This is my first job in this excitement and interesting world of INTERNET, But when someone ask what job I do? And I just say am SEO Analyst and most of them come up with the question what’s that? That gives a fair idea about the knowledge of the people in this field, which sometimes used to irritate me as I was supposed to explain them the things in detail. So that’s the very reason for writing this blog
So let me start with the basics of SEO i.e. Search engines optimization.
So what are search engines?
A search engine is a website such as Google on which people can search for other websites on the Internet; there are many search engines to name few like Yahoo, MSN, AltaVista, clusty etc. Let me explain this with an example, consider that you are buying a new Cell Phone and you wanted to know what all are the new models available in the market. When you search for the information over search engine (let’s say Google), it will display top 10 results in the first page for a particular phrase or keyword that you used to search.
For your search, 'Mobile Phone ', 'New cell phone”, '2008 cell phone models', latest cell phones', etc...May be the best set of keywords to grab the information.
How Search Engines Work?
First, let’s look at how crawler-based search engines work (both Google and Yahoo fall in this category). Each search engine has its own automated program called a "web spider" or "web crawler" that crawls the web. The main purpose of the spider is to crawl web pages, read and collect the content, and follow the links (both internal and external). The spider then deposits the information collected into the search engine’s database called the index.
When searchers enter a query in the search box of a search engine, the search engine’s job is to find the most relevant results to the query by matching the search query to the information in its index.
What makes or breaks a search engine is how well it answers your question when you perform a search. That’s based on what’s called the search engine algorithm which is basically a bunch of factors that the search engine uses to say “hey is this page RELEVANT or NOT?” The higher your page ranks for these factors (yes some factors are more important than others) than the higher your page will get displayed in the search engine result pages.
Why Should You Learn About SEO?
• SEO isn’t only for online marketers. As a web designer or frontend developer, most on-site SEO is your responsibility.
• If your site is not search engine friendly, you might be losing a lot of traffic that you’re not even aware of. Remember, besides visitors typing in "www.yourwebsite.com" and back link referrals; search engines are the only way people can find your site.
• SEO is also a value-added service. As a web designer/developer you can sell your SEO skills as an extended service.
What’s my Job as a Search Engine Optimizer?
Each search engine has its own algorithm in ranking web pages. Understanding the general factors that influence the algorithm can affect your search result position, and this is what SEO experts are hired for. An SEO’s job has two aspects: On-Site and Off-Site.
On-Site SEO: are the things that you can do on your site, such as: HTML markups, target keywords, internal linking, site structure, etc.
Off-Site SEO: are the things that you have much less control of, such as: how many back links you get and how people link to your site.
SEO is vast sea can’t be explained in short. Try visiting my blog to see latest postings on SEO
Thank you
